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Email is so 1999, isn’t it?
We’re living in the age of social media now, and every business or brand wants a HUGE following on FB, Instagram, and Twitter.
But does having all those followers actually translate into making more money?
Short answer: no.
Could it be that email (and by that I mean email marketing) is really where the money is made?
Short answer: yes.
Don’t believe me? Think I’m crazy?
Let’s pull the curtain back a bit and think critically about these two tools and why I believe email is where you should be focused.