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Why Email Is More Important Than Social Media

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Email is so 1999, isn’t it?

We’re living in the age of social media now, and every business or brand wants a HUGE following on FB, Instagram, and Twitter.

But does having all those followers actually translate into making more money?

Short answer: no.

Could it be that email (and by that I mean email marketing) is really where the money is made?

Short answer: yes.

Don’t believe me? Think I’m crazy?

Let’s pull the curtain back a bit and think critically about these two tools and why I believe email is where you should be focused.


12 comments on “Why Email Is More Important Than Social Media

  1. Graham Cochrane, thank you so much for this video bro! You've been such a blessing since I started my home studio back in 2015.

    And I completely agree. I don't think it's right to have to pay for people to see my post in my artist page, makes it very difficult to get traffic when I'm low on funds. And the email list is genius. So I do have a website, but how do you recommend building my list? Is it "proper" to send an email to all my contacts asking "Would you like to join my mailing list?" to get the ball rolling? I mean, I can put the email pop up on my website, but if I don't have traffic going to my site quite yet, that's the best way to get it started.

    Thank you and God bless you and your businesses!

  2. Wow, this video really sold me on email. I've been trying to build an audience for my music, and so it seems like social media would be better for that, but now I understand that "potential fans" might not even see my posts. With email, I can let them know every time I have a new song or video out and I don't have to worry about bugging them because that's what they signed up for!
    Should I use my personal email or should I create a specific email for my list?

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